The SMG approach is being applied in New Zealand, which is currently in the middle of an election campaign! SportMatters NZ has added a Kiwi twist to our SMG model and describes itself as follows:

SportMatters is an opportunity to come together to talk about the important contribution that sport makes to our community.

SportMatters is a place where Kiwis can connect with one another, where we address  issues together, and where we innovate in finding solutions to complex issues involving getting the best out of sport.

SportMatters operates through an open platform that  invites voluntary contributions of time, expertise, resources, and  ideas – all to be applied collectively to achieve common goals. Some  might describe SportMatters as an open source sport community.

SportMatters is informal in nature. We are not an organisation and we do not represent the sport  community. We will from time to time take  positions and express views on what we considers to be in the best  interest of sport in New Zealand.

SportMatters is really about what contribution you think you can make to  make sport better. It’s a place where committed sport people come  together – and a public place where participants share their interest in  and commitment to sport.

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SportMatters started in Canada and has made a tremendous impact in shaping the sporting landscape and engaging people in the conversation of the importance of sport.

Click Here to learn more about Sport Matters Canada.

Click Here to learn more about Sport Matters Canada's 2011 Election Campaign.

Click here to learn more about Sport Matters in New Zealand.